Ford Trumps Toyota in 2010 Customer Loyalty Rating
A new study by J.D. Power and Associates showed which brands earned the
best customer loyalty in 2010. Tied at first place is Ford, retaining 62
percent of its customers. This is up six percentage points
from 2009!
The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal. Data shows that the key vehicles helping Ford gain a loyal following are the Fusion mid-size sedan, F-Series pickup trucks, and Edge crossover.
Ford Fusion At a Glance*
- MSRP Price Range: Significantly below average at $19,695-$28,355
- Trims Available…
The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal. Data shows that the key vehicles helping Ford gain a loyal following are the Fusion mid-size sedan, F-Series pickup trucks, and Edge crossover.
Ford Fusion At a Glance*
- MSRP Price Range: Significantly below average at $19,695-$28,355
- Trims Available…
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