There's no ifs, ands, or buts about it: If you're looking for a quality luxury car, Lincoln is the only choice. The company is known for creating high-end models like the Lincoln MKS, Lincoln MKT, and Lincoln MKZ, but they also know that quality alone doesn't sell cars. After all, for people to have initial interest, they need to know that these models both exist and that they're here to make an impact.

The solution? A new in-house advertising firm that everyone here at Landmark Ford Lincoln is quite excited for. The new "boutique" ad agency will be located in the Chelsea district of Manhattan, and it has been tasked with creating a daring new image for the 96-year-old brand.

Of course, there's quite a bit to selling everyday consumers on the idea of a luxury car. After all, luxuries are nice, but we are living in a time when more and more people are opting to forgo the wants in life in favor of the needs. That said, we're confident that the 45-employee team that comprises 'Team Lincoln' will be able to craft a compelling and sophisticated pitch that explains why consumers deserve to treat themselves to the unmatched style, power, and comfort that's offered in the new Lincoln lineup.

"Lincoln is at a crossroads and we have to match the great product we have now and have coming with the right message. ... We really have to get Lincoln noticed better," said Jim Farley, Ford's group VP for global marketing.¹

Excited to see what sort of ideas are born from this new initiative? So are we! That's why we ask that you stay tuned for more information on it as it becomes available. Everyone here at 12000 SW 66th Ave Tigard, OR 97223 is dedicated to keeping you informed, and as such is more than happy to arrange a test drive on any of the new or used cars that we carry!

Source: ¹http://huffingtonpost.com/2011/12/16/ford-team-detroit-lincoln-new-york_n_1154352.html