To say that things have been looking positive for American luxury automaker Lincoln would be a serious understatement. After earning the number-one spot for vehicle dependability in the 2011 J.D. Power and Associates Study, their Blue Oval parent company has some big expectations for them. What are we here at Landmark Ford Lincoln talking about? Their next target, the Chinese market, of course.
That's where Lincoln is aiming to reach their sales arm next, and the benefits could be fantastic for them. In China, consumers are showing a healthy interest in the luxury market, and demand for these types of vehicles is expected to increase by 35 percent in the next year. If this doesn't sound like a prime market for models like the Lincoln Navigator, Lincoln MKT, and Lincoln MKZ, we don't know what does.
"There's going to be tremendous pull from China to have access to these great vehicles," says parent company CEO Alan Mulally, speaking about Lincoln.1
Currently, Lincoln doesn't have a very large presence outside of the U.S., so news of expansion into the Chinese market says quite a bit about their upward trajectory. The Blue Oval has invested quite a bit into the Lincoln brand image, turning it into a truly unique nameplate in the automotive world. With word of new models on the way and new technologies accompanying them, it comes as no surprise that the rest of the world will want to share in the innovation!
"We're fully committed to making Lincoln a world-class luxury brand with compelling vehicles and an exceptional consumer experience to match," assures Lincoln spokesman Timothy Elliott. 2
Of course, lucky you can come take that new Lincoln model you've been eyeing for a test drive simply by dialing (877) 883-5386 or by submitting a contact form online, as we're conveniently located at 12000 SW 66th Ave Tigard, OR 97223. Or, if you'd like to learn more about the vehicles that we carry before visiting us in person, feel free to load up our online inventory and showroom pages. Once there, you'll be able to calculate financing, while also consider how to maintain your next vehicle through our incredible parts and service departments.
But, if you'd simply like more news on everything Lincoln, then make sure to stay tuned. After all, everyone here at Landmark Ford Lincoln is dedicated to keeping you informed!