You may remember our previous entry about how Lincoln is planning to enter the Chinese market, especially as American luxury cars become more popular. The current Lincoln lineup is lacking overseas, as the company currently only sells a handful of models. This is expected to change soon, as the company recently announced that they would be unveiling several redesigned and entirely new models in the near future for both the American and Chinese markets, something that we here at Landmark Ford Lincoln will be keeping a very close eye on.
"We have a great luxury brand in Lincoln, which we have recommitted ourselves to," CEO Alan Mulally told Bloomberg. "There's going to be tremendous pull from China to have access to these great vehicles."1
It isn't hard to see why Lincoln is preparing to invest so heavily in importing vehicles to the Chinese market. Last year, drivers in China purchased over 18-million vehicles, and of those, 35 percent were luxury cars.
Some have speculated that the next-gen Lincoln MKZ Hybrid concept that is set to debut at the 2012 Detroit Auto Show could be heading to the Chinese market as well. Whether or not this is true has yet to be seen, but you can bet that everyone here at 12000 SW 66th Ave Tigard, OR 97223 will be paying close attention to this latest move from the American automaker.
For now, however, you can learn more about the new Lincoln models that we carry in the greater Portland area, such as the Lincoln Navigator and Lincoln MKX, simply by contacting us online or by phone at (877) 883-5386. We can answer any questions you may have regarding financing your next luxury vehicle, as well as how you can keep it easily maintained through our parts and service departments, so don't hesitate to get in touch with us today.