It is hard to deny the appeal of any Lincoln model. And, apparently we are not alone in this train of thought. In fact, Lincoln has been voted as the 'Top Premium Brand' in this year's Autopacific Vehicle Satisfaction Awards. These awards are voted on by more than 68,000 drivers across the country. It is obvious that Lincoln owners share a strong connection with the American automaker, and models like the Lincoln MKX are proof of that brand loyalty.
This year marks the 15th since the awards started. To gauge how customers are enjoying their vehicles, car-buyers are contacted to vote in the awards within the first several months of ownership of a new car.
"The results are becoming increasingly crucial for automakers seeking to differentiate themselves in a world where even budget brands are now building cars capable of competing with the top end of the market. According to the survey's backers, more than a third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new vehicle."1
Lincoln had three other vehicles in Passenger and Light Truck segments as well, and each were voted to be "most satisfying" in their class. They were the Lincoln MKZ, Lincoln MKZ hybrid and the Lincoln MKT
Overall, Lincoln's performance in the Autopacific Vehicle Satisfaction Awards is impressive to say the least. If you would like to learn more about a new Lincoln model, like the MKS or Navigator, please contact Landmark Ford Lincoln today at (877) 883-5386. Or, stop in and see us at 12000 SW 66th Ave Tigard, OR 97223. And remember to stay tuned for more from Lincoln!